In a new initiative, Kenworth in North America is offering vinyl wrap artwork as part of the service to customers buying new trucks. A vinyl wrap prototype was on show at the recent Great American Trucking Show in Dallas Texas.
The T 700 model was used to demonstrate the effectiveness of this technique. The Kenworth Wrap Program will offer a number of colourful wraps with distinctive designs and will be available in a number of solid paint colours. They will offer three levels of detail, long-lasting durability and cost much less than any paint alternative.