• About
  • Advertise
  • Subscribe
  • Contact
  • List Stock
Tuesday, June 17, 2025
Newsletter
SUBSCRIBE
MARKETPLACE
  • News
    • Mobile Assets
    • Corporate Affairs
    • Logistics & Supply Chain
    • Compliance/Risk Management
    • Truck drivers
    • Global Transport News
    • New Technology
  • Features
    • Fleets in Focus
    • Truck Builds
    • New Power Generation
    • Fuels & Lubricants
    • Telematics
  • Industry
    • Editor Note
    • Events
    • Product of the Month
  • Test Drive
    • Heavy Duty
    • Medium Duty
    • Light Duty
    • Vans
  • Profiles
    • Personality Q&A
    • Movers & Shakers
  • PBS
    • Roadtrains
    • A-doubles
    • B-triple
    • HPVs
  • Industry insiders
    • ARTSA Insight
    • TIC Insight
    • VTA Insight
    • NatRoad Insight
    • ATA Insight
    • NHVR Insight
  • Delivery
    • Last mile logistics
    • E-commerce
No Results
View All Results
  • News
    • Mobile Assets
    • Corporate Affairs
    • Logistics & Supply Chain
    • Compliance/Risk Management
    • Truck drivers
    • Global Transport News
    • New Technology
  • Features
    • Fleets in Focus
    • Truck Builds
    • New Power Generation
    • Fuels & Lubricants
    • Telematics
  • Industry
    • Editor Note
    • Events
    • Product of the Month
  • Test Drive
    • Heavy Duty
    • Medium Duty
    • Light Duty
    • Vans
  • Profiles
    • Personality Q&A
    • Movers & Shakers
  • PBS
    • Roadtrains
    • A-doubles
    • B-triple
    • HPVs
  • Industry insiders
    • ARTSA Insight
    • TIC Insight
    • VTA Insight
    • NatRoad Insight
    • ATA Insight
    • NHVR Insight
  • Delivery
    • Last mile logistics
    • E-commerce
No Results
View All Results
Home Feature Articles

Weapons of Mass Distraction

With an alarming surge of nearly nine per cent in heavy vehicle related fatalities last year nationally, technology company, Seeing Machines, is determined to one day achieve zero transport fatalities worldwide and a new study is helping it get the point across.

by Louise Surette
November 3, 2023
in Driver monitoring, Fatigue management, Feature Articles, Guardian technology, Seeing Machines
Reading Time: 4 mins read
A A
Driver distraction and fatigue can be monitored to reduce accidents.

Young tired truck driver.

Share on FacebookShare on Twitter

A first-of-its-kind study has uncovered staggering statistics, showing a raft of risky behaviours across almost 2,500 Australian and New Zealand fleets over a 12-month period.

The reality of these figures was made possible thanks to Canberra-founded, Driver Monitoring System technology company, Seeing Machines, which is already saving lives on the road with its leading technology, installed in more than one million passenger and commercial vehicles globally.

Spurred by a report from the National Heavy Vehicle Regulator showing 182 fatalities from heavy vehicle accidents in 2022, Seeing Machines was especially concerned about the fact that driver distraction contributed to 71 per cent of those accidents.

The company’s inaugural study was conducted using its flagship product, Guardian, a driver fatigue and distraction monitoring system that uses artificial intelligence to detect early signs of driver impairment and provide real-time intervention.

Titled 2022-23 Guardian Insights, the report focuses on Australia and New Zealand, extrapolating data from over 20,000 vehicles from thousands of fleets for the 12-month period to 30 September 2023.

This data, processed through Guardian Live and verified by human analysts, enabled Seeing Machines to identify risky driving habits, which the company believes is an essential stride in its fight to mitigate preventable accidents.

At a glance, Guardian captured more than one million risky driving events throughout the reporting period. This included a significant number of fatigue events and even more distracted driving events, of which around 10 per cent indicated instances of mobile phone use.

In fact, the company says, mobile phone use may be higher as this classification can only be reported where a mobile phone is visible in the video frame of footage captured.

Paul McGlone, Seeing Machines CEO, says being able to take a deep dive into driver behaviour and what influences it offers priceless data.

“This report demonstrates how, with our proven Guardian technology, we continue to work towards our vision of zero road fatalities, by shedding light on the insights and performance data that influence driver and fleet behaviour,” he says.

The data showed, over the course of the study, that there were significantly more distracted driving events compared to instances of fatigue. The data in the report has also identified times of day where drivers are most distracted, and the times when they appear more focused.

Mobile phone use is one of the many causes of driver distraction.
Mobile phone use is one of the many causes of driver distraction.

Based on total events captured, the report is also able to identify which day had the highest number of distracted driving incidents.

These trends, while general, could provide fleet managers insights into their own scheduling system and assist with optimising their productivity while maintaining the highest level of safety for their drivers.

When looking at fatigue events, Guardian analysts used two categories — drowsiness and microsleep.

Drowsiness being when the driver’s eyes appear to be heavy and eye closures are dramatically slower or more rapid and the driver appears to be fighting the onset of fatigue. A microsleep, however, is when the driver appears to be in a state of sleep.

The key indicators in this regard include uncontrolled eye closure, eye rolls, long eye closures, and head bobs where the driver has lost control of their neck muscles.

According to the report, most fatigue events occurred in the early hours of the morning, and were at their lowest in the early evening, irrespective of the kilometres travelled.

Like with distraction, these trends are good indications for fleet managers to base their own safety practices on, as they work to minimise the risk to their drivers and passengers, their vehicles, freight and the communities through which they drive.

Seeing Machines’ technology portfolio of AI algorithms, embedded processing and optics can power products that need to deliver reliable real-time understanding of vehicle operators.

The technology spans the critical measurement of where a driver is looking, through to classification of their cognitive state as it applies to accident risk. Reliable ‘driver state’ measurement is the end-goal of DMS technology.

This includes monitoring critical safety events such as lane departure, monitoring vehicle control inputs like steering, pedal use and what is known as camera-based approaches like that offered by Guardian in which driver head pose, gaze and eyelid behaviour is monitored.

Considered an industry-leading driver fatigue and distraction solution, Guardian, according to Seeing Machines, which was founded in 2000, currently protects more than 800 transport companies with almost 52,000 connections in heavy vehicles worldwide and has been scientifically proven to reduce fatigue-related events by more than 90 per cent.

For the company, who have committed to producing the Guardian report annually, the data it has collected for this recent study provides a compass for understanding and mitigating risk associated with distracted and fatigued driving events among fleet drivers.

“Regrettably, driver fatigue and distraction persist as grim reapers on our roads,” says Paul.

“Only by confronting these issues head-on and cultivating a shift in driver behaviour can we collectively strive toward our shared goal of ensuring more people return home safely.”

Featured Ad
9

$181,500

2019 MACK SUPER-LINER

  • » Listing Type: Used
  • » Class: Prime Mover
  • » Stock Number: S114
Location marker The shape of a location marker

Toowoomba, QLD

07 3177 4831
MORE DETAILS
Premium Ad
20

$129,990

2020 VOLVO FM450

  • » Listing Type: Used
  • » Class: Prime Mover
  • » Power - hp: 450
  • » Kms: 1,000,000
  • » Stock Number: T612521
Location marker The shape of a location marker

Somerton, VIC

03 8373 7112
MORE DETAILS
Premium Ad
17

$385,000

MACK SUPER-LINER

  • » Listing Type: Used
  • » Class: Prime Mover
  • » Stock Number: S587
Location marker The shape of a location marker

Wollongong, NSW

02 6171 3126
MORE DETAILS
Premium Ad
21

$78,900

2017 SCANIA G SERIES

  • » Listing Type: Used
  • » Class: Prime Mover
  • » Power - hp: 490
  • » Kms: 535,538
  • » Stock Number: 106561
Location marker The shape of a location marker

Truganina, VIC

03 8547 8605
MORE DETAILS
Premium Ad
30

$199,950

2018 WESTERN STAR 4864 FXB

  • » Listing Type: Used
  • » Class: Prime Mover
  • » Power - hp: 550
  • » Kms: 1
  • » Stock Number: 300200
Location marker The shape of a location marker

Crestwood, NSW

0485879525
MORE DETAILS
Premium Ad
30

$44,950

2008 IVECO STRALIS AT500

  • » Listing Type: Used
  • » Class: Prime Mover
  • » With Work Available: No
  • » Power - hp: 500
  • » Drive: 6x4
  • » Kms: 627,555
  • » Stock Number: 1264
Location marker The shape of a location marker

Heatherbrae, NSW

02 8315 0182
MORE DETAILS
Premium Ad
4
Private Advertiser

$165,000

2022 FAW FAW CA6DM3 JH6

  • » Listing Type: Used
  • » Class: Prime Mover
  • » With Work Available: No
  • » Power - hp: 500
  • » Kms: 30,000
Location marker The shape of a location marker

Sunshine West, VIC

**** *** 044
MORE DETAILS
Premium Ad
20

$169,000

2020 MERCEDES-BENZ ACTROS 2663

  • » Listing Type: Used
  • » Class: Prime Mover
  • » Power - hp: 630
  • » Kms: 800,000
  • » Stock Number: T612RTS
Location marker The shape of a location marker

Somerton, VIC

03 8373 7112
MORE DETAILS
Premium Ad
19

$74,000

2012 FREIGHTLINER CORONADO 122

  • » Listing Type: Used
  • » Class: Prime Mover
  • » Power - hp: 560
  • » Kms: 1,360,899
  • » Stock Number: 149650
Location marker The shape of a location marker

Regency Park, SA

08 7007 6834
MORE DETAILS
Premium Ad
22

$69,000

2010 VOLVO FM450

  • » Listing Type: Used
  • » Class: Prime Mover
  • » Power - hp: 450
  • » Kms: 960,000
  • » Stock Number: S21202
Location marker The shape of a location marker

Moolap, VIC

03 8373 7098
MORE DETAILS
Premium Ad
24

$142,000

2015 KENWORTH K200

  • » Listing Type: Used
  • » Class: Prime Mover
  • » Drive: 6x4
  • » Kms: 355,191
  • » Stock Number: 876
Location marker The shape of a location marker

Burton, SA

08 7007 6836
MORE DETAILS
Premium Ad
28

$139,500

2017 MERCEDES-BENZ ACTROS 2658 PRIME MOVER.

  • » Listing Type: Used
  • » Class: Prime Mover
  • » Power - hp: 580
  • » Drive: 6x4
  • » Kms: 963,000
  • » Stock Number: DTS 1785
Location marker The shape of a location marker

Dandenong South, VIC

03 9998 4887
MORE DETAILS

Related Posts

Steve Shearer.

Waking Up to Reality

by Peter Shields
June 16, 2025

A qualified biologist, SARTA Chief Executive Officer Steve Shearer brings a unique perspective to the issues and challenges that confront...

DAF CF530 in Darwin. Image: VTG.

Not Wasting Time

by Sean Gustini
June 13, 2025

VTG Waste & Recycling has long been a staple business in Darwin’s community. Operating out of the suburb of East...

A Bowens branded JCT Transport Isuzu outside the Exhibition Buildings in Melbourne.

The Hard Way

by William Craske
June 11, 2025

Much can be condensed into four short years for a business just starting out. Especially the last four years. Conditions,...

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.
As a prominent platform in Australian commercial road transport, Prime Mover showcases the trailblazing operators, products and personalities across an wide-reaching national industry and provides exposure to executives, fleet managers and other key decision makers on the supply chain who have the buying power to help grow your business.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About Prime Mover

  • About
  • Advertise
  • Latest Magazine
  • Subscribe
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • Industry News
  • Features
  • Test Drive
  • Mindset
  • Product
  • Profile
  • Insight
  • Resources

Our TraderAds Network

  • Arbor Age
  • Australian Car Mechanic
  • Australian Mining
  • Australian Resources & Investment
  • Big Rigs
  • Bulk Handling Review
  • Bus News
  • Cranes & Lifting
  • Earthmoving Equipment Magazine
  • EcoGeneration
  • Energy Today
  • Food & Beverage
  • Fully Loaded
  • Global Trailer
  • Inside Construction
  • Inside Waste
  • Inside Water
  • Landscape Contractor Magazine
  • Manufacturers' Monthly
  • MHD Supply Chain
  • National Collision Repairer
  • OwnerDriver
  • Power Torque
  • Prime Mover Magazine
  • Quarry
  • Roads Online
  • Rail Express
  • Safe To Work
  • The Australian Pipeliner
  • Trade Earthmovers
  • Trade Farm Machinery
  • Trade Plant Equipment
  • Trade Trucks
  • Trade Unique Cars
  • Tradie Magazine
  • Trailer Magazine
  • Trenchless Australasia
  • Waste Management Review

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
SUBSCRIBE
MARKETPLACE
  • News
    • Mobile Assets
    • Corporate Affairs
    • Logistics & Supply Chain
    • Compliance/Risk Management
    • Truck drivers
    • Global Transport News
    • New Technology
  • Features
    • Fleets in Focus
    • Truck Builds
    • New Power Generation
    • Fuels & Lubricants
    • Telematics
  • Industry
    • Editor Note
    • Events
    • Product of the Month
  • Test Drive
    • Heavy Duty
    • Medium Duty
    • Light Duty
    • Vans
  • Profiles
    • Personality Q&A
    • Movers & Shakers
  • PBS
    • Roadtrains
    • A-doubles
    • B-triple
    • HPVs
  • Industry insiders
    • ARTSA Insight
    • TIC Insight
    • VTA Insight
    • NatRoad Insight
    • ATA Insight
    • NHVR Insight
  • Delivery
    • Last mile logistics
    • E-commerce
  • About Us
  • Advertise with Prime Mover
  • Subscribe
  • Contact Prime Mover
  • Sell and Hire Trucks

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

  1. Australian Truck Radio Listen Live