Volvo updates app with ‘pimp my ride’ function

Volvo Trucks has been working hard for a number of years now to create a progressive and modern brand image, and 2013 results have proven that the company's marketing team is on the right track. Who can ignore the massive success of its 2012-13 Youtube campagn, including the wire walker or Jean Claude Van damme’s much parodied Epic Split?

Building on that success, Volvo has published its own app, Transporters, which has recently been updated to include a function where users can “pimp” their trucks.

The app has already been downloaded over two million times and is available through App Store and Google Play.

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