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Home PowerTorque Tech PowerTorque News
PowerTorque

Viva Energy tyre recycling facility records progress

by Alex Catalano
July 16, 2025
in PowerTorque News, PowerTorque Tech
Reading Time: 3 mins read
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Viva

Image: Viva Energy

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Viva Energy has announced another milestone in its journey towards achieving a circular economy and low-carbon fuel production in Australia’s transport industry.

This week, Viva’s Geelong Refinery has successfully processed 10 tonnes of tyre pyrolysis oil alongside crude oil to produce a full range of fuels and products.

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This follows the refinery processing a similar quantity of pyrolysis oil being derived from waste plastic in May, demonstrating Viva’s capability of processing at scale oils made from waste and the critical role the facility will play in Australia’s sustainable future.

This latest development is a significant step in Viva’s plans to establish tyre-recycling in Melbourne, with this demonstration using tyre pyrolysis oil imported from Poland with appropriate federal government approvals.

Viva also signed a memorandum of understanding with Canadian resource recovery and advanced recycling provider Klean Industries earlier this year to study the potential of creating a tyre-recycling facility in Melbourne that could process up to 80,000 tonnes of used tyres per year.

Klean’s proposed recycling facility would extract three products from tyres in recovered carbon black, steel and biogenic pyrolysis oil. In this agreement, Viva would take the oil for processing at the Geelong Refinery to create lower-carbon intensity fuels.

Viva Energy’s successful processing of tyre pyrolysis oil not only signals progress for Australia’s own sustainable fuel industry, but also brings the country in line with global efforts to advance circular economies.

Tyre pyrolysis oil is already recognised in the EU as a low-carbon alternative to traditional fuels and feedstocks. Australia currently does not recognise lower-carbon fuels made via co-processing, meaning the associated carbon reduction benefits cannot be claimed by Viva Energy’s customers.

That is something that could change with the right policy settings, according to Viva Energy Chief Strategy Officer Lachlan Pfeiffer.

“The refinery’s ability to process pyrolysis oil from both tyres and waste plastic demonstrates the versatility of our facility and our commitment to supporting a lower-carbon future,” Pfeiffer says.

“Viva Energy is proud to play a role in the production of lower-carbon fuels and products and reduce the number of tyres that go into landfill. The project can only proceed if the regulatory landscape encourages businesses to progress these important initiatives.”

It is a sentiment supported by Lina Goodman, CEO of Tyre Stewardship Australia, who says the processing of tyre pyrolysis oil at the Geelong Refinery is a significant step forward in demonstrating the potential of end-of-life tyres as a valuable resource.

“Tyre pyrolysis oil is increasingly recognised internationally, particularly in the EU, as a low-carbon alternative,” she says.

“We welcome initiatives that showcase the viability of these solutions at scale that extract value from end-of-life tyres and support the transition to a more sustainable, low-emissions future for Australia.”

Viva Energy’s successful refinement of tyre pyrolysis oil, produced using Klean Industries’ advanced thermal conversion technology, marks a significant milestone for the circular economy in Australia, according to Jesse Klinkhamer of Klean Industries.

“This achievement not only confirms the quality and compatibility of our recovered oils with existing refining infrastructure but also demonstrates the commercial viability of converting end-of-life tyres into high-value, low-carbon fuels and chemicals,” he says.

“It’s a crucial step forward in fulfilling Klean Industries’ vision of establishing a fully integrated resource recovery and low-carbon fuel production facility in Melbourne, Australia.”

Read more stories like this on PowerTorque here

Tags: viva energy
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