UD unveils new look

A new chrome and red logo will replace UD Trucks’ traditional red and white branding from January 2011.

This logo change completes the company’s global re-branding phase which began in February last year, when its name was officially changed from Nissan Diesel to UD Trucks.
The new logo will be applied to all branding including on trucks, at dealerships and on all marketing material.

Marketing and Communications Manager of UD Trucks Region Oceania, Cris Gillespie, said “UD Trucks has now been fully integrated into the Volvo Group and an important part of this integration was to re-establish the brand with a global logo that moves away from the old Nissan Diesel branding.

“2011 will mark an exciting time for the UD Trucks brand in Australia with some significant new products and a renewed effort to offer some of the most environmentally friendly trucks on the market.

“While the new logo provides a visual change to our customers, we believe that the brand will still hold true to its promise of ultimate dependability.”

Although many people believe that the UD name was an acronym of “Ultimate Dependability”, the abbreviation was actually derived from the Uniflow-Scavenging Diesel Engine.

This revolutionary supercharged power plant was released in 1955, and provided the driving force for UD Trucks for several decades, with the distinctive red circle and ‘UD’ symbol over time changing from an engine identification badge to a company logo.

UD Trucks are assembled and manufactured in Japan and are exported to Asia, the Middle East, Africa, Australia, North America, Central and South America.

The current UD Trucks line up in Australia includes a range of medium and heavy duty products, with the flagship GW model being the number one selling Japanese prime mover in Australia for the past five years.

Swedish multinational AB Volvo acquired the majority ownership of UD Trucks Corporation Japan in March 2007.

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