UD starts video marketing campaign for new model

UD Trucks has indicated the release of a new global model, but the material presented so far does not show the truck in full.

An enigmatic video, published by UD trucks, spends a lot of time talking about the private life of the company's top executives in Tokyo, but only suggests a name for the upcoming model – 'Questa'.

Publishing “teaser” videos is a trend derived from the automotive world and are meant to entice the audience and spike interest before the actual product  launch.

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