Tyres 4U celebrates 20 years

Tyres4U, Australia’s leading independent tyre distributor celebrated 20 years in business on 27 August 2010.

Tyres4U started from shared premises in Sydney importing and distributing tyres, before developing a successful wholesale distribution across Australia, New Zealand and Papua New Guinea with 18 warehouses, 310 staff and a distribution network supplying over 5000 customers – most of whom are retail independent tyre dealers.

The company is now positioned in the top 300 private companies in Australia (BRW 2010), achieved by an average growth rate of 10 percent a year since inception.

Les Decelis, Chief Executive Officer looks back, “It was in fact Monday 27 August 1990 that we opened the doors of our head office in Ashfield. In those days we shared the premises with Boral. We operated out of the ground floor and also had use of half of the warehouse.

“Of course a lot has changed since then but the one thing that has remained constant has been the dedication and commitment of the staff.”

Tyres4U has warehouses across the country, tyres Imported from over a dozen countries, and strategically distributes quality brands including GT Radial, Continental, Double Coin and Firestone.

Much of the success has come from understanding the tyre market, being innovative and building the right business units for the right customer audience. Tyres4U facilitates a number of successful operations such as TEN–24, an Australia wide truck tyre emergency service and Solid Plus a new industrial/ forklift tyre service. It also has Government/Fleet solutions with central billing facilities, tyre Fleet Monitoring and an experienced and friendly contact centre. 

Gregor Stone, Group General Manager of Marketing says, “Although we are not the largest, we try harder than many of the bigger organisations. We make decisions quickly so that we can offer our customers solutions. We invest heavily in IT solutions to help our customers lower their administration costs and therefore our overall package makes Tyres4U a more competitive partner and supplier.”

It may not be the largest but it is definitely heading in the right direction to muscle up front with the big boys.

Mr DeCelis says, “There are exciting plans in place to see us grow further and our commitment in our Mission Statement to ‘continually strengthen our position as the dominant independent wholesaler‘ is well and truly happening.

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