Truck sales recovery continues

While there are no dramatic rises in truck sales in any sector, the market appears to be recovering, albeit at a relatively slow rate.

Perennial truck market leader, Isuzu, continues to grow from strength to strength with another increase in overall truck market share again in October. The sales put the company at over 25% of all trucks sold in Australia for 2010. The Japanese importer has sold 2700 trucks more than its nearest rival in the overall sales ladder, Hino.

October also saw Kenworth returning to the kind of month on month sales figures it has been used to in the past. After selling 148 new trucks in October, it has brought its total for the year so far to 1642, more than twice the number sold by its nearest rival in the heavy duty market, Volvo.

Despite the relatively low sales volumes in the overall medium duty truck market, Isuzu continued to increase market share in this segment. With a market share for the month of October of 44.6%, Isuzu continued to dominate the market alongside the other three Japanese brands, Hino, Fuso and UD, with the other brands from Europe and the US accounting for just 5% of the market.

Sales of trucks in the light duty truck market continued to rise slowly from a very low base earlier in the year, with Isuzu maintaining its continuing dominance of this segment. The interesting race is for second and third in this particular segment with both Hino and Fuso going into the last two months of the year with just 15 trucks separating the two rivals.