Radio stations Triple M and SEN1116 have both shown their support for the 2012 ITTES in a big way.
The 2012 ITTES has partnered with Triple M’s popular drive program, The Rush Hour, which airs from 4pm to 6pm weekdays.
In the three weeks leading up to the ITTES, program hosts James Brayshaw and Billy Brownless will help to build momentum for the event through on air and online promotions and by giving away VIP passes to ‘Full Throttle Friday’ – a full production outdoor concert featuring Noiseworks’ Jon Stevens as well as Shannon Noll.
Brayshaw and Brownless will also interview a V8 Supercar driver who will be in town for the Australian Grand Prix, specifically chatting about what trucks are used to transport their cars around the country.
This year the V8 Supercars will once again return to the Albert Park Grand Prix circuit, with major cash prizes up for grabs.
SEN1116 has come on board as a platinum sponsor of the ITTES for the second time and will also use its drive program, The Run Home, to promote the event. Several online competitions for listeners will be centred around the ITTES and the radio station will broadcast live from the Showgrounds on Saturday, 17 March.