Tata Motors makes foray into Australian market

Tata Motors has announced its entry into Australia under a new independent distributor, Fusion Automotive, which will exclusively market and distribute the Tata Motors brand in Australia.

Last night, India's largest automotive brand and the fourth largest truck and bus manufacturer in the world confirmed it will introduce a range of light commercial vehicles – including 4×2, 4×4, single and crew-cab variants – with Euro V Turbo diesel engines.

Karl Slym, Managing Director of Tata Motors (pictured), said, “We are very pleased to announce our entry in Australia. This marks an important milestone in the continued expansion of our global footprint. As we launch products tested and validated across some of the toughest terrains into the Australian market, we are happy to partner with the Fusion Automotive, who bring to table their tremendous insights for this market”.

Fusion Automotive head Darren Bowler said, “We are extremely pleased and proud to be the newly appointed distributor for Tata Motors in Australia. The vehicle range, starting with light commercials, will be competitively priced and will offer a greater level of value than what is available in the current market.
“There is no tougher place on earth to test vehicles than on some of the toughest and most demanding roads across India, and we believe that gives us a competitive advantage with the range of Tata Motors products.”

He added, “The light commercial segment is now the third largest segment of the Australian new-car market, with 13 major brands in the 4×2 and 4×4 categories. We believe there is demand in Australia for a utility range of vehicles with the toughness and value for money equation that Tata Motors products deliver” he said.

Fusion Automotive plans to appoint dealers across Australia with the estimated size of the dealer network being at 13 by the end of the year. There are further plans that Fusion Automotive will be expanding the network across Victoria, New South Wales, Queensland, South Australia and Western Australia over the next 12 months to about 25 dealers.

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