Strong sales for Hino

Hino Motor Sales Australia has recorded strong year-on-year sales growth in the first quarter of 2012, according to official T-Mark figures compiled by the Truck Industry Council of Australia.

In the three months to the end of March 2012 Hino delivered 931 light, medium and heavy duty trucks to Australian customers, representing an increase of 7.5 per cent (or 65 units) over the first three months of 2011.

Hino Australia Divisional Manager Product Strategy, Marketing and Dealer Development, Alex Stewart, said Hino sales were recovering strongly following last year's flood-affected production delays.

“We're extremely encouraged by strong sales of all Hino models recorded across the dealer network in the first quarter of this year,” Mr Stewart said.

“In particular, we're seeing demand for our 300 Series light and 500 Series medium duty trucks increase right across the board, capturing segment market share of 20.9 and 27.4 per cent respectively.

“Current strong retail activity across all market segments is driving truck sales incrementally back toward pre-GFC levels, which is encouraging for all manufacturers,” he said.

Earlier this year, Hino began rolling out a number of updates to its range, including the introduction of FUP (front under-run protection) across its entire range of 300 Series wide-cabin, 500 Series and 700 Series models.

Hino also introduced a number of new automated manual transmission (AMT) 500 Series models early in 2012, along with safety and specification upgrades to the 700 Series.

“Although we're only projecting the total market to grow slightly overall, the plan for Hino is to grow our market share across all segments,” said Mr Stewart.

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