Isuzu Trucks has revealed that it has achieved a 23 per cent share of the market share for the first half of 2011. This announcement follows the recent release of T-Mark Truck sales figure by the Truck Industry Council (TIC).
This brings Isuzu to almost 10 per cent ahead of its nearest competitor. Isuzu obtained a 36.9 per cent YTD share of the light duty segment – more than 17 per cent higher than its nearest competitor in this field. Isuzu captured a 37.9 per cent market share in the medium duty sector and a 8.2 per cent share in the heavy duty segment.
IAL Director and Chief Operating Officer, Phil Taylor said that while Australia had coped in the turbulent economic environment, it is not immune to the recent lull affecting commercial vehicle sales around the world.
“Yes, it’s been a challenging period but Isuzu has consolidated its number one position in Australia and maintains a healthy total market share,” Mr Taylor said. “We are now well-placed to build our share in all market segments as demand for commercial vehicles slowly – but steadily – increases.”