Seeing Machines announces management restructure appointments

As part of a wider strategic reorganisation a Chief Technology Officer has been appointed by Seeing Machines.

The driver monitoring technology company announced John Noble in the newly created role, effective immediately.

Noble will lead Seeing Machines’ technology strategy, innovation initiatives and product development, ensuring the company is well positioned to respond to accelerating regulatory momentum as growing numbers of OEMs and transport operators in Europe are required to enhance safety through the adoption of driver monitoring system technology.

He has held a range of engineering roles within Seeing Machines over the past 20 years and is an expert in systems engineering, R&D, engineering management, computer vision, embedded systems, and is Chair of the Company’s IP Committee.

Noble has previously spent decades working in a range of customer-facing engagements across Seeing Machines’ different business divisions.

He brings unique insights that will allow Seeing Machines to successfully exploit the growing global adoption of DMS as transport safety regulations ramp up the company said in a media statement.

“John brings a deep technical expertise to his new role which aligns perfectly with our goal to shape the future of transport and get more people home safely,” said Paul McGlone, Seeing Machines CEO.

“Having worked for decades in the field of engineering management, he is uniquely well equipped to improve the way we design, develop and deliver our technology.

“Alongside Mike’s appointment as Chief Safety Officer, our business has the leadership in place to focus on successful delivery and on our core mission of improving global safety outcomes.”

Meanwhile, Seeing Machines Dr Mike Lenné, a recognised global authority on human factors and safety, has been named as Seeing Machines’ inaugural Chief Safety Officer.

Leveraging nearly 30 years of experience at the forefront of human factors research and implementation, Lenné will lead efforts to further deepen and expand Seeing Machines’ global partnerships with customers, research and technology partners, regulators and safety groups, building close relationships that will drive forward the company’s continued revenue growth while making the world’s roads and skies safer.

In a statement Noble said the company possessed an incredible pool of talent.

“I’m delighted by the opportunity to lead our technical team. We will empower our experts, and therefore our customers, by refining our proven engineering processes to reflect the growing role of AI and synthetic data in our products, and to better support rapid and iterative delivery,” he said.

“I look forward to defending our reputation for quality, and ensuring we are viewed as an open and collaborative partner.”

Seeing Machines has secured 18 Automotive programs with 11 OEMs, totalling an expected initial lifetime revenue of $392 million, with the majority expected to be recognised by 2028.

The company has over 2.88 million cars in production across eight programs with major brands like General Motors, Ford, Mercedes-Benz, and BMW.

Seeing Machines’ Aftermarket Guardian technology protects over 1,100 global transport and logistics fleets, having travelled more than 19 billion kilometres reducing risky driving behaviours linked to fatigue and distraction.