RAM pick-up popularity breaks Aussie sales record

RAM pickups.

Australians are continuing to embrace RAM pick-up trucks, with the American company announcing records sales for last month.

RAM Trucks Australia sold 766 pick-ups this past May, beating its previous record of 710 in November last year.

In its segment, market share for the 1500 variant is 65.7 per cent, up from 62.3 per cent over the same period last year.

“This fantastic result is testament to our dealer network and our Melbourne Manufacturing Facility, who have left no stone unturned in delivering customer orders,” said Jeff Barber, RAM Trucks Australia General Manager.

“With the DS Runout Campaign’s very competitive 3.99 per cent finance offer ending this month, coupled with the soon-to-end Temporary Full Expensing tax break, we’re confident that June will see another strong result as we close out the financial year.”

In anticipation of this busy time of year and continued high demand, RAM Trucks Australia has put significant effort into increasing supply and reducing wait times.

Most dealers, the company said, have RAM 1500 DS and DT models in stock or in transit with the outlook for the remainder of 2023 looking strong.

RAM Trucks Australia is now the biggest vehicle manufacturer in the country with more than 1,000 new parts on the DS, DT and heavy-duty models, providing significant local supply chain benefits.

All RAM Trucks Australia vehicles are international-spec vehicles, uniquely coded for the Australian and New Zealand markets.

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