Dulux Automotive Coatings has played the important role of offering paint coating and finishing services for more than 50 years — providing them with a combination of protection against harsh conditions on the road, repeated exposure to elements, wear and tear from frequent loading and unloading and recognisability with its variety of striking colour options.
Under Japanese-based parent company, Nippon Paint, and part of the international DuluxGroup, Dulux Automotive Coatings’ services now also extend beyond refinishing to many sales support services.
Operating with a strong presence in both Australia and New Zealand, the company has established a plethora of sub-brands which provide commercial vehicle drivers, fleet managers and other road transport-adjacent positions with unique paint and protection solutions.
Due to this wide breadth of its product range, Dulux Automotive Coatings is now investing heavily in a more efficient and clearer exhibition of these options to customers in a way that clearly distinguishes each product’s applications and capabilities in the world of painting, finishing, coating and protection.
FleetShield is the primary focus of a relaunch which aims to provide a better user experience with the addition of a new packaging design for the product.
According to Dulux Marketing Manager, Steve Barnard, this redesign reflects Dulux Automotive Coatings’ commitment to providing top quality products and solutions for its customers.
“The streamlined range and new packaging design not only reflects our dedication to providing exceptional products, but it also makes it easier for our customers to choose and use the right FleetShield solution for their specific automotive coating needs,” he says.
“We spent a significant amount of time transforming and enhancing our packaging so we can provide our customers with a superior user experience.”
FleetShield itself offers excellent durability, damage resistance and versatility as a commercial vehicle topcoat. The new packaging displays an updated Dulux Automotive Coatings logo and surrounding branding, reinforcing the company’s commitment to delivering trusted quality automotive coating solutions.
FleetShield is an essential component for a wide range of commercial vehicle providers.
Krueger, for example, has enjoyed a decade-long relationship with Dulux Automotive Coatings, and in this period has received consistent service from it. According to Krueger Supervisor – Purchasing, Daniel Hunt, Dulux has always been striving to stay ahead of the market through the refinement of its products.
“The only constant is change in our business and in Dulux’s business, so they’ve always got something on the go that is being improved,” he says.
“They are always on the hunt for the next thing that will make the paint, finish, quality and overall experience better.” Krueger was first introduced to Dulux through one of its own customers, but the partnership quickly proved successful due to the mutual values that both companies held.
“At Krueger, we have a commitment to excellence as a business, and we look for that in partners as well,” Daniel says.
“We always want the best price but not at the expense of quality, service and product development.
“With Dulux, we experience the best of all of that. We keep our product in excellent condition thanks to FleetShield.”
Krueger mainly utilises FleetShield on its trailer chassis which require protective coats against harsh road conditions during transport journeys.
By implementing FleetShield, Daniel says that these chassis look clean and attractive in the eyes of customers despite the dirty work that they’re involved in.
“Our premium trailers travel hundreds of thousands of kilometres per year, and in doing that, they experience a lot of work in a variety of conditions,” he says.
“A lot of the paint on the chassis is close to the road, so the chassis really does need a good coat to transform it from something that looks like a basic steel structure to something that’s beautiful and ready for the customer.
“The application of the FleetShield paint does exactly that — it transforms the steel chassis into something of beauty that the customer is ready to say yes to.”
The relaunch of FleetShield serves as the latest display of Dulux’s dedication to the improvement and enhancement of its product range to meet the evolving needs of customers, both new and old.