Prime Mover survey indicates strong online readership

Prime Mover Magazine recently conducted an industry-wide Readership Survey to get some first-hand feedback by those working in Australia’s commercial road transport industry, with a view to improving its services and responding to readers’ current needs.

“The feedback was overwhelming,” said Business Development Manager, Pete Lock. “Of course, it’s highly likely that our most avid readers were also first to complete the survey. But it is very useful information nonetheless.”

According to Pete, the most important finding of the survey was that two out of three readers actively influence purchasing decisions – proving that Prime Mover is “close the fleet sector and a viable tool to keep up-to-date with the latest in technology.”

Unsurprisingly, three out of four readers access online media on a daily basis as well, with the CRT eNewsletter being the most common source for up-to-date information in the industry. 75 per cent of all participants wouldn’t want to miss the bi-weekly service, which encompasses news from both the Prime Mover and Trailer websites respectively, with the survey reflecting readers’ willingness to favour with online content.

In fact, the survey indicated a great portion of the transport industry said they are in tune with social media as well, with more than 50 per cent using Facebook regularly, followed by 38 per cent who use LinkedIn – which is why Prime Creative Media recently opened a LinkedIn Forum to accommodate the new trend.

Despite a plethora of online options, however, the majority of participants still find time to read print publications. The most popular magazine in the market is Prime Mover, which rated the highest with more than 71 per cent circling the publication as their number one truck source.

“As the voice of the industry, we value the belief and support of both our readers and sponsors. Those that know us best also know that we continually push the boundaries to ensure our supporters have unparalleled opportunities in growing their operations,” said Pete. “Our readers’ feedback will therefore help us shape and develop Prime Mover Magazine to continue to be the best voice in the industry.”

Amongst all participants, Prime Mover also raffled off two fabulous Caffitaly Nautilus coffee machines and 100 coffee capsules. The winners, Karyn Windle and David Brooks, will be contacted via Email.

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