Prime Creative Media has announced the acquisition of Diesel Magazine and Diesel News, formerly published by leading Sydney-based publisher, Intermedia.
The latest addition to Prime Creative Media will join leading transport titles Prime Mover, Trailer, Global Trailer and CRT News – making the CRT Australia Group the undisputed leader in information and marketing platforms for the commercial road transport industry.
Publisher, John Murphy, believes this acquisition is an important strategic move for the business to re-enforce its commitment to Australia’s road transport community.
“Prime Creative Media has invested heavily in the industry’s best journalists and publishing resources to ensure we remain relevant and effective in a changing business landscape,” he said – revealing that Diesel editor, Steve Brooks, will join the CRT Australia team as a Feature Writer. Business Development Manager, Trevor Herkess, will continue to market the product Australia-wide.
“We respect and value the contribution that Diesel and its staff have made to the industry, and we’ll continue to ensure that it delivers leading editorial and the highest production values well into the future,” Mr Murphy said. “In fact, we will keep investing into the title and add additional resources where needed.”
Tim Giles, current Technical Writer at Prime Mover Magazine, will step up to become the new Editor of Diesel Magazine, supported by Steve Brooks and well-known industry journalist Chris Smith as a regular contributor.
“The acquisition exemplifies Prime Creative Media’s mission statement, ‘Committed to growing individuals, organisations and industries’. By having the strongest portfolio of publications, digital media platforms, and the most extensive industry databases, we are well placed to make a genuine impact and help advance the cause of one of the nation’s most important industries – commercial road transport.”
According to Mr Murphy, it will be ‘business as usual’ for Diesel Magazine, with no plans for any major changes to what has become a valuable industry resource over the last 13 years. However, Prime Creative is committed to continuing to develop the Diesel brand well into the future.
“We take stewardship of the magazine at the top of its game and we have the current team and former publisher to thank for that,” he said. “The existing staff will join Prime Creative’s award-winning CRT team including Peter Armstrong, Sebastian Grote, Peter Shields, Tim Giles and Justin Orbien. We are excited with these latest developments and look forward to being able to serve the industry even more effectively in 2014 and beyond.”
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