Paccar Parts hires footy legend for rebranding campaign

Paccar Australia’s retail parts business, Paccar Parts, has launched a comprehensive rebranding campaign for 2015 with an updated logo, website and a special guest appearance by media personality and former AFL player Sam Kekovich.

Paccar Parts’ campaign features Sam playing industry alter ego named 'Sam Truckovich', Australia's straightest-talking fleet boss. 

“We're emphasising that Paccar Parts is all about quality, expertise and excellent parts availability. Sam Kekovich communicates all of that very strongly – and in a direct and entertaining way,” said Marian Dekker, Paccar Parts Sales and Marketing Services Manager.

According to Paccar Parts, the new campaign includes a new catalogue, point-of-sale materials, website and a new slogan ‘Paccar Parts. Get It Right’, which emphasises what haulage and trucking companies, operators and mechanics most want to hear.

The new Paccar Parts video starring Sam Truckovich can be viewed below:

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