New Western Star website to celebrate 30th anniversary in Australia

Western Star Trucks Australia has launched a new corporate website as part of a new marketing campaign to celebrate the brand's 30th anniversary in Australia.

While maintaining the traditional features of the website, the new site incorporates a fresh look and functionalit, as well as links to Western Star’s social media sites, such as Facebook, Twitter and YouTube.

“We are thrilled to launch the new website and delve in to Social Media for closer engagement and dialogue with our customer base,” said Western Star General Manager Marketing, Don Hanson. “The website is the first piece of the puzzle, and is an introduction to Western Star’s complete communications campaign that will be launched later in the year.” 

The new campaign will promote and support Western Star’s 30th year in Australia in 2013, which will be celebrated through numerous activities – including a new product introduction, a limited edition 30th Anniversary truck release, a limited edition 30th Anniversary calendar, and special events throughout the year.

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