Today, Michelin Australia announced its decision to purchase the TyrePlus Glen Waverley dealership as part of a new initiative to enhance its retail knowledge and to further support channels to market.
With this acquisition, Michelin will support the existing network of 66 independent TyrePlus stores throughout Australia.
“The decision to purchase the Glen Waverley TyrePlus dealership is based on our objective to test ideas and generate insightful retail knowledge for Michelin in a new and innovative learning environment,” said Managing Director of Michelin Australia, Steven Vette.
“By providing direct access to our consumers, the Glen Waverley site will be the first of its kind for Michelin in Australia and an exciting prospect for our current retail partners.”