Cat Trucks will sponsor the new reality television series, Outback Truckers, which premieres on the Seven Network’s digital television channel, 7Mate, next week.
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For the first time on television, Outback Truckers jumps into the cab with the men and women behind the wheels of Australia’s unique road trains that travel extraordinary distances across the continent.
“The program is raw reality; it shows these professional truck drivers in their genuine work environment operating in challenging conditions to deliver the goods for their customers. There is no glitz, no glamour, just the real challenges faced day in and day out with truck drivers all over Australia.”
Cat Trucks was approached last year by Prospero Productions, a West Australian film production company and discussed the concept of delivering a reality view highlighting the importance of the trucking industry and life on the road for drivers and operators alike.
“When initially approached we liked the concept, and with the support of our dealers, Cat Trucks agreed to support Prospero Productions to help this project come to fruition,” Bill Fulton, Managing Director for Cat Trucks, said.
The first of five Outback Truckers episodes will air on Thursday, 18 October at 9.30pm, followed by episode two airing the following day, Friday 19, at 7.30pm.