New MD and CEO for IAL

Isuzu Australia Limited (IAL) has announced the appointment of Koichi Yoda as Managing Director and CEO, replacing Masayuki (Yuki) Murata who held the position for eight years.

Mr Yoda, who officially took over the role on 1 April, has an extensive background with Isuzu Motors Limited, including several senior positions.

He began his career at Isuzu in 1980 after completing a law degree. After nine years at Isuzu Motors, Japan, he transferred to American Isuzu Motors Inc.

Mr Yoda worked in North America for seven years and held positions that included CFO of American Isuzu Motors Inc.

When he returned to Japan, he took on several senior roles including General Manager for the GM Project Department, and later worked at the North American Operations Department.

He was appointed CEO of GM Isuzu Camiones Andinos (Colombia and Ecuador) before again returning to Japan in 2011 to take on the responsibility of Associate Division Executive for Export Sales Division No.1.

Mr Yoda said he is looking forward to the opportunities and challenges the Australian role will bring. “The Australian market is an extremely important one for Isuzu Motors,” he said.

“With 23 years of consecutive truck market leadership here, the Isuzu brand has a tremendous presence and history in this country. Our strong performance in Australia over many years is certainly held in the highest regard by Isuzu Motors, Japan.”

According to Mr Yoda, the Australian market is unique and although IAL enjoys a strong position here, there are future challenges to overcome. “Australia is a sophisticated and mature market,” he said.  “Regulatory requirements are strict and many manufacturers compete here. A few years ago the bulk of Isuzu’s direct competition came from Japanese manufactures, but more recently Korean companies have entered the market along with some Chinese competitors.

“With the increasing competitive pressure it’s important that Isuzu continues to provide customers with a total offering – it’s not just about the product itself but the support services we can provide our customers.”

Outgoing Managing Director and CEO, Yuki Murata, has been assigned to Europe to take on the role of Chairman, Isuzu Motors Europe Ltd.

“I’ve been fortunate to have worked with IAL for eight years and will have many fond memories of my time here,” he said. “I have no doubt that IAL’s success will continue under Yoda.”

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