Visitors have had the opportunity to see and touch the first new Isuzu models since 2008 at the Brisbane Truck Show.
A record-breaking crowd of 54,790 people over four days could move around freely at the Isuzu stand where customers could speak directly with Isuzu dealer representatives and engineers.
Isuzu Australia Limited (IAL) Director and Chief of Sales & Aftersales, Ben Lasry, said the excitement around the new model line-up was matched by a showcase that not only drew the masses but ensured customers were left in little doubt about Isuzu’s market-leading position.
“Isuzu delivered an experience that has really set a new standard for the heavy vehicle industry,” he said.
“I’ve been involved in the Australian automotive space for nearly three decades and to be honest, I’ve never seen a more comprehensive and sophisticated product showcase.
Variants representing every Isuzu model across the light, medium and heavy-duty segments were formally introduced to the public in Brisbane.
“To my knowledge, this has never been done before and what better way to unveil a new line-up than that at the biggest industry event on the calendar,” added Lasry.
John Walker, Head of Marketing & Customer Experience said nothing carried over from the brand’s previous showcase in 2023.
“Despite the lead-up, in many ways the Brisbane Truck Show is just the beginning when it comes to this new model range,” he said.
“We now move into a staged roll-out phase, with start of sales for the heavy-duty FX and light-duty NQR models starting in June.”
Isuzu also announced the commencement of a $100,000 customer giveaway.
The winning prize puts one lucky person behind the wheel of the all-new 2025 Isuzu NLR 45-150 Traypack that comes with a genuine accessory pack, merchandise pack, and a three-year Total Service Agreement, plus the ultimate V8 Supercars VIP Experience in Adelaide for the winner and three of their mates.
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