It’s not a new idea, but this week North American company Navistar announced the availability of a new online truck configurator for its International ProStar, DuraStar and TerraStar models.
The configurators allow customers to virtually design, build and customise their International Truck’s cab, exterior, interior, powertrain and more.
“We know that an increasing number of customers in the commercial truck industry are researching their product wants, needs and desires online before visiting a dealership,” said Michael Cerilli, Vice President of Marketing at Navistar.
“It’s all about empowering the user to spec their desired truck with the click of a mouse. The more we can provide useful tools to aid in their purchase process, the more likely we are to earn their business.”
The new configurator extends on previous versions of the tool with high-resolution 3D images and additional specification options.
To start, users select their cab type and bumper-to-back-of-cab (BBC) length followed by options for bumpers, mirrors, aerodynamic package and other exterior features. Next, a preferred powertrain configuration is selected, including engine, transmission and axle options. Finally, there’s a prompt to select an interior trim and creature comforts of choice.
When complete, users may request a pricing quote, schedule a test drive with their local dealer, share their spec’d truck with their local dealer or view new and used truck inventory meeting their specifications.
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