Natrad prepared for growth

Radiator and air-conditioning specialist group, Natrad, has revealed its intentions to grow franchise numbers by 50 per cent over the next five years.

Currently, there are Natrad franchise workshops in regional and metropolitan areas around Australia.

According to Natrad Regional Manager, Graham Norris, the growth of the franchise is likely to come from ‘non-radiator’ businesses seeking to join the group.

“The growth for us will come from existing businesses that are looking to diversify – businesses such as air-conditioning mechanics, motor mechanics, auto elecrticians, industrial automatic industry professionals, etc,” he said.

“We are fast becoming an ‘Auto Care’ professional, offering all kinds of mechanical solutions in addition to being radiator specialists.

“Likewise, we believe that there are others in the marketplace who are looking to grow their offer, with the backing of a well-known national brand.”

Natrad has the largest range of sourced radiator products in the country with 10 major warehouses located around Australia. The extension of the Natrad Heavy Duty Specialist Group is a recent addition to the Natrad brand. It addresses the need for highly skilled cooling technicians for heavy industry cooling including trucking, mining, agricultural and large transport fleets.

Natrad National Marketing Manager, Sara Ghanavati, said the current network of franchises clearly represents the strategic direction of the brand.

“We needed to conduct the review and restructure to ensure we had uniformity and committed franchisees throughout the Group,” she said.

“We have never forgotten about or compromised service to our trade customers whilst at the same time placing more energy and emphasis on growing the retail side of the business.

“It was a case for us of reassessing direction and consolidating the franchise group in order to grow and move forward and this is now occurring.”

“Our new franchisees will be people both inside and outside of the industry, as well as existing automotive workshops looking for the support and strength of a national brand.

“We’re certainly looking forward to hearing from any prospects who are looking to ‘Nip into Natrad’.”

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