The Truck Industry Council’s (TIC) T-Mark truck sales data is in for March, with the Australian market surpassing 10,000 sales in the first quarter of 2025.
After 3,446 units were sold in February, a further 4,125 sales were recorded for March to ensure the industry keeps building momentum.
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The first quarter of 2025 saw 10,356 vehicles sold in Australia, below from this time last year by 772 units, or 6.9 per cent.
“The sales trend that we are witnessing in all heavy vehicle segments year-to-date is one of a slowing market when compared with 2024,” Truck Industry Council CEO Tony McMullan says.
“All segments are down thus far in 2025 with the most noticeable decline happening at the heavy end of the market. However, despite slowing sales this year when compared to the record sales witnessed in 2024, the market remains quite strong, with the quarter one 2025 result the second best start to a year on record.
“Given the potential financial market volatility that we have historically seen in a federal election year, the current heavy vehicle market’s strength and resilience is pleasing to note. However, this will no doubt be tested over the course of the next few months leading up to and beyond the May 3 election.”
Total trucks
A strong month saw 4,125 sales made in all truck segments in March. There were no surprises at the top of the table, with Isuzu’s 1,107 sales for the month seeing it comfortably lead the way ahead of Hino (363), Fuso (312) and Kenworth (302). From there, Volvo sat in fifth with 241 sales, with IVECO (190) and Mercedes-Benz (107) the only other brands to surpass 100 sales in March. Scania came perilously close to triple figures with 91 sales, as did Fiat with 86, while Renault (73), Mack (63) and MAN (55) all passed the half-century mark.
Heavy duty
A productive March saw 1,363 heavy duty truck sales made in March, bringing the Q1 tally up to 3,380 by March 31. This number was lower than the 1,533 heavy duty sales made in March last year, while the overall Q1 number of 3,380 sits comfortably behind 2024’s 3,788 sales in the same timeframe.
The top of the pack saw plenty of jostling for spots in March, with Kenworth continuing to emerge on top, this time with 302 monthly sales. While Volvo stole second from Isuzu in February, the roles were reversed in March as Isuzu snatched silver with 249 sales, narrowly beating out Volvo’s 238. Scania’s 91 sales kept it comfortably ahead of a tight pack that includes Fuso (75), Hino (70), Mercedes-Benz (69) and Mack (63). MAN just cleared the half-century mark with 53 sales, with DAF (43), IVECO (36), UD Trucks (33) and Western Star (20) all not too far behind.
Medium duty
March saw 623 sales made in the medium duty market, with the Q1 number finishing on 1,664 sales. It was a slight drop in performance for the market, with the Q1 tally falling behind 2024’s 1,741 record, but it still sits above the 1,598 sales recorded in the first quarter of 2023.
What hasn’t changed is Isuzu’s dominance in the space, with the popular brand securing 279 sales in March. Hino crept closer to the market leader in March, securing 218 sales to build on its February efforts, while Fuso was a clear third with the 71 sales. From there, IVCO (23), Hyundai (11) and Mercedes-Benz (10) were the only other brands to reach double figures in March.
Light duty
The light duty market continued to build in March, recording 1,177 sales for the month to bring the Q1 final sales number to 2,928 for 2025. This signals a trend of constant decline in the sector, with the number well short of the 3,129 sales made in Q1 last year and the 3,922 sales in Q1, 2023.
Isuzu was once again top of the three in the light duty space, recording 579 sales to be comfortably ahead of all competitors. Fuso finished in second with 166 sales made, while IVECO claimed third with 131. To round out the top brands, Fiat had the 86 sales in March, Hino the 75, while Renault sat not far behind with 73.
