IVECO has secured one of three brand new exhibition buildings, providing 1134 square metres of exhibition space. “IVECO believes that this the best space for us to work with, in terms of both size and proximity to the other manufacturer stands,” says Senior Marketing Manager for IVECO Australia, Meg Hurley.
“At last year’s event, IVECO experienced great success, securing many excellent leads. So we are keen to be involved in a much bigger way in 2012.
“For us it’s a year of celebrations and that will be reflected into what we do on our stand. These milestones are definitely achievements worth celebrating.”
From the new site, the brand will showcase its full range of trucks, as well as the new 4×4 range and a prototype of the new road train prime mover that is sure to be a major drawcard to the stand.
In fact, the new road train prime mover will be making its very first public appearance during the show. By the time the show comes our way, this new model will already be in production and will be on the market by May.
Over the years, IVECO has been a strong supporter of the Trans-Help Foundation and this support will be evident again at next year’s show. Trans-Help is a national organisation that assists and supports transport employees and their families who are in crisis, suffering from hardship, health issues or trauma. The organisation was promoted by IVECO during this year’s Brisbane Truck Show in May and will again be endorsed at the International Truck, Trailer and Equipment Show in March next year.
In addition, Meg says that the company will continue its strong reputation of excellent amenities for visitors to the stand, including quality coffee.
There will be a high presence of IVECO staff at the stand, including local and interstate dealers. “IVECO is a Melbourne based manufacturer so we see this as our home show,” says Meg. “We will be pulling out all stops to make this event our biggest yet.”
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