IVECO has presented a renewed product range and service offering to more than 1,300 customers, dealers, partners and international media.
At the “Be the Change” launch event held in Barcelona, Spain, the commercial vehicle manufacturer unveiled a new logo and announced it would invest 1 billion euros, its biggest investment to date, across all product lines.
The move aligns with its four pillars of business productivity, driver experience, sustainability and connectivity.
The major investment involved key areas of R&D for the new Model Year 2024 (MY24) range: CO₂ emission reduction and fuel efficiency for the internal combustion engine vehicles, and a renewed zero-emission vehicle portfolio.
The all-new FPT Industrial XCursor 13 multi-fuel engine on the upgraded MY24 S-Way heavy-duty truck is the latest creation of the Cursor engine since it was first introduced on the market back in the ’90s.
Offering a reported fuel savings of up to 10 per cent in diesel and gas, the S-Way, if run on bio-liquefied natural gas, can eliminate CO₂ emissions in a well-to-wheel cycle according to the OEM.
These powertrains position IVECO heavy-duty trucks in Class 2 for German highway tolls, and some of the models (including all gas trucks) in Class 3.
Subsequent developments in the electric versions of IVECO’s light and heavy lines were also confirmed.
The eDaily, the battery-electric version of the IVECO Daily, now has a range of up to 400km in urban real-world usage, and 20 minutes of rapid charging delivers 100km of autonomy.
The S-eWay is the first electric-born software distinctive heavy-duty truck engineered and manufactured by IVECO and it offers a range of up to 500km under full load and normal working conditions, with 80 per cent recharging in 90 minutes at 350kW of rapid charging.
Connectivity is a key feature that is now standard on all models and versions in the new range for real-time tracking and fleet management.
IVECO offers a comprehensive portfolio of telematic services based on Artificial Intelligence algorithms – such as predictive functionalities, route optimisation, driving style evaluation, among others.
These have been developed to improve the productivity and profitability of customer businesses.
Today, around 100,000 IVECO vehicles are connected, and the ambition is to reach half a million by 2030.
To close the launch event, a special announcement was made about a partnership between IVECO and Metallica.
IVECO will support Metallica during the European leg of their M72 World Tour, running from May to July 2024, with electric and natural gas trucks accompanying the band across various locations, and IVECO electric and gas minibuses serving as shuttles during the concerts.
The IVECO vehicles will help reduce the tour’s CO₂ emissions, and several other initiatives will be implemented based on the core values of environmental sustainability and social responsibility embraced by both the brand and the band.
The theme song for the full MY24 range is “It’s Electric” performed by Metallica.
“Today, we are opening a new chapter with the Model Year 2024 full range, which demonstrates our ability to ‘be the change’”, said Luca Sra, President, Truck Business Unit, Iveco Group.
“Remaining true to our nature of ‘humble fighters and fearless creators’, we support our customers with a 360° mobility ecosystem, a choice of technologies that best suits their needs across all segments, and one of the most advanced and extensive service offers on the market.
“Bolstered by nearly 50 years of history, this launch is truly electric both for our cutting-edge e-trucks and e-vans, and for the energy that the entire IVECO team is putting behind driving the road of change.”
To mark this new chapter in its history, IVECO presented a refreshed logo said to embody the “pulse of change” concept.
The logo stands tall in black to reflect the brand’s dynamism and innovation, while maintaining a proud link with its history, and the blue ‘flash of light’ in the centre points to the brand’s new energy future.