The 2014 International Truck, Trailer & Equipment Show (ITTES) will sponsor Triple M’s Rush Hour program prior to the Show.
Show Organisers announced today that the radio station will support Australia’s largest trucking event as a major show broadcast partner.
“The 2014 ITTES marketing and promotion campaign will be the biggest yet,” said Show Director, Clint Hendry.
“Since the show is now open for an additional show day on Sunday, we want to attract an even larger contingent of public visitors; and we believe Triple M is the ideal channel to get the message out to the market.”
According to Hendry, the ITTES will sponsor the Rush Hour program with James Brayshaw and Billy Brownless for the two-weeks leading into the show. The campaign will run for three weeks is expected to reach an estimated audience of over 400,000.
Make sure to tune into Triple M 105.1 from the 17th of March.
