ITTES: 25,000 square metres of exhibition space gone

Hardly a day passed without a new record set by the 2014 International Truck, Trailer and Equipment Show last month. Melbourne’s global industry gathering is well underway to become the largest trucking event Australia has ever seen.

On the back of positive economic news – total Australian truck sales for the first half of 2013 reached the highest level since the Global Financial Crisis hit in 2008 – major truck manufacturers like Isuzu, MAN, Western Star Trucks and Dennis Eagle have signed up for the event, using the unique opportunity to cement their market position in an exclusive business environment.

25,000 square metres of exhibition space have already been reserved over the course of the first four weeks since the start of the marketing campaign, according to Show Director Clint Hendry.

“With in excess of 150 exhibitors already on board, the 2014 event is now officially on its way to become most complete showcase of what the transport equipment industry has to offer, from brake pad to road train rated prime movers,” he said.

“Demand in the trailer segment is especially high at the moment, with major manufacturers asking for more space to present the full range of Australian-built and designed trailing equipment.”

The Grand Pavilion, home to the equipment and component industry, is almost sold out, and space is getting really tight in the Main Arena as well, according to Hendry. “It’s great to see the show taking shape so rapidly.”

In 2014, the ITTES will add a brand new, semi-permanent structure built on the Main Arena at the Melbourne Showgrounds, alongside a re-design of the show footprint to centralise all exhibits.

“We have significantly cut walking distances while growing the number of exhibits at the show,” said Hendry. “The new atmosphere in Melbourne will be absolutely unique.”

Image: Artist's impression of new Main Arena Pavilion

Leave a Reply

  1. Australian Truck Radio Listen Live
Send this to a friend