Isuzu trucks to deliver world famous soft drink

One of the most valuable brands in the world, Coca-Cola is in high demand – not only in the local convenience store, but also in the transport game. All around the continent, freight businesses are in hot pursuit of the contract to deliver the world’s most popular soft drink.

Batemans Bay-based family business, King Bros Transport, is the primary contract holder for the Coca-Cola distribution on New South Wales’ far south coast. To keep up with the growing freight task in the region, the company recently updated its fleet with three new Isuzu FVZ 1400s.

Mick King, Owner and Director of King Bros Transport, says residents between Shoalhaven and Gouldburn won’t miss the brightly coloured Isuzu trucks making deliveries. “The new trucks have been specifically prepared to Coca-Cola colour specifications,” he explains, pointing out that they stand out even more in the snow. “To deliver in snowy and icy areas we fit snow chains to the wheels. The Isuzus handle the conditions well, offering plenty of power even with heavy loads on the back,” he says.


For greater efficiency and convenience, the truck bodies are also equipped with a clever curtain system.
“The Isuzus on the Coca-Cola contract feature ADA-Slider Systems, which make it easier for the drivers to access the freight. This ensures timely deliveries to our customers and less work for drivers,” Mick adds.


The slider system is designed specifically for delivery trucks in applications where frequent drops are standard. The system allows for prompt opening and closing of the curtains from both the front and back of the body; alternatively both ends can be retracted to gather in the middle or to just about any point along the body if required.
 Interestingly, the work that King Bros Transport does for Coca-Cola is out of the norm – for the most part the business specialises in delivering building materials.


“Our fleet consists of 15 trucks. Two of our older Isuzu trucks – a 2009 FVD 1000 and a 200 FVR950 – carry steel and other building materials, so they are used for a completely different purpose to the Coca-Cola trucks,” Mick says.
“Both are fitted with cranes to assist with unloading of deliveries and still run great, despite their age.”

Mick’s very first truck, given to him by his father, also was an Isuzu. “In September this year we will reach our 20 year milestone of continuously operating Isuzu trucks, and we would definitely consider purchasing more in the future.”

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