Isuzu teases 1000m² display at upcoming truck show

Isuzu Trucks has planned a full-range display of its all-new 2025 model range at the upcoming Brisbane Truck Show.

Isuzu Australia Limited (IAL) Head of Marketing & Customer Experience, John Walker said the company wasn’t holding back for this year’s event scheduled for 15-18 May.

“We have our brand new 2025 model range, which will be on its first full public outing, and to showcase our new models in appropriate style, we’ve built an all-new stand with features catering to the full breadth of the Isuzu offer,” he said.

“Planning for the 2025 Isuzu stand started the day after the last show concluded in 2023, and we’ve made sure that every aspect of our business that customers want to know about has its own dedicated display area, from our trucks to parts, our aftersales suite of offerings, the ever-popular merchandise and a smart new range of accessories for our stylish new range of trucks.”

A key deliverable for Isuzu, according to Walker, was to lift the experience across the entire brand.

“The result is a showpiece that truly complements the new models, plus an uplift for all areas of the Isuzu business, including Power Solutions, Parts, Accessories, Service and Care,” he said.

“All assets have been upgraded, including the online platforms through to brochures and spec sheets — everything is fresh.”

Isuzu will display 11 vehicles including some surprises on a stand that totals in excess of 1,000m² in Hall 2 at the Brisbane Convention and Exhibition Centre.

In addition, there will be a comprehensive display of Isuzu Power Solutions products, including the premium industrial power generation range.

The new stand layout also incorporates a plenary stage where visitors can hear directly from product experts about the 2025 Isuzu truck range, which includes not only a new look but also a range of safety and technological advancements.

The Brisbane Truck Show is the first official public showing of the 2025 Isuzu truck range after preview events for dealers, technical partners and key fleet customers.

“Isuzu has ensured the key stakeholders have been on this journey with the new models,” said Director and Chief of Sales & Aftersales, Ben Lasry.

“We brought all the dealers together to showcase our 2025 range and ensure they had all the key information for their customers.

“We have an extensive range of trucks, and the Isuzu dealer network is renowned for their product expertise and superior understanding of what aspects of the truck are most critical to a business owner’s operation.

“This same approach was applied to our body builder partners, with a flow of critical information they need to carry out the broad array of application and industry builds.

“And now, we’re extending an invitation to the Australian trucking public to come on down and learn all about our exciting new range.”

For those just starting out or considering joining the industry, Lasry said Isuzu would have its training experts on hand with an interactive experience for those looking to either get into a heavy vehicle trade or upgrade their skills.

“Of course, there’s so much more; the Brisbane Truck Show is the official public launch of our new models, but soon, over 70 dealer sites across the country will have the opportunity to showcase to customers and continue to build the excitement for the all-new Isuzu truck range,” he added.