Isuzu Australia Limited has achieved its 36th consecutive year as local market leader.
Isuzu confirmed it had sold a total of 13,402 trucks in 2024, with the brand capturing market share of 26.1 per cent, one of its strongest ever results.
The Japanese brand achieved number one in the light-duty segment having reported 6,805 sales to improve its market share to 46.7 per cent in a softening market segment.
Isuzu achieved top spot in the medium-duty segment. The brand performed particularly well in this competitive category with total sales of 4,116 units for a 50.6 per cent market share.
It finished in third place in the heavy duty category securing 14.5 per cent market share.
“Importantly for our industry, it’s heartening to see the Australian truck market in such a strong position, following yet another record annual sales result,” IAL Chief of Sales and Aftersales, Ben Lasry observed.
“This is the first time the Australian truck market has broken through the fifty-thousand-unit mark, which is a noteworthy achievement for the industry at large,” he said.
“We’re pleased to finish on top again in 2024 and see the brand continue to perform fiercely across all market segments and weight categories.
“Our focus is always to deliver fit-for-purpose, reliable road transport solutions, and via our hard-working national dealer network, and as the market results attest, we’re doing a good job in achieving that.
“We have the utmost confidence in our product and the systems in place to support our customers.
“We also have some of the best people in the business making it happen. Isuzu’s strong results in 2024 are a credit to each and every one of them.”
Isuzu sold 13,402 units across all weight segments in 2024, for total market share of 26.1 per cent.
IAL Head of Sales, Craig White, said the brand is thrilled with the results and looking forward to an exciting and challenging 2025.
“From an industry perspective, I think last year’s results certainly exceeded the expectations of many, so it’s fantastic to see genuine and sustained strength in our sector,” he said.
“As we all know though, 2025 is an election year at the federal level, which can bring with it some uncertainty and as an industry, we need to be prepared for that.
“When it comes to Isuzu, we’re buoyed by the fact our extensive product range performed exceedingly well last year.
“We’re continuing to invest heavily in both our corporate and network resourcing in preparation for the year ahead.”
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