Isuzu has maintained its top position in the Australian truck market as sales leader for a 34th consecutive year.
Of the record total sales of 44,379 units for the 2022 calendar year, Isuzu contributed 13,360 units, a record performance for the brand, easily eclipsing the previous year’s total by 31 per cent.
“I can’t think of a better way to cap off the 50th year of Isuzu on Australian shores,” said IAL Director and Chief Operating Officer, Andrew Harbison.
“There were many things to be proud of and celebrate when ringing in the new year, with such an excellent sales record, the amazing hard work of everyone in the Isuzu dealer network, and the team members who power the Isuzu products and stand by them day in day out,” he said.
The Australian economy last year was besieged by both domestic and global supply chain disruptions in addition to labour shortages and natural disasters that damaged major highways and hurt businesses in affected areas.
Despite all these challenges numbers were up across the industry by 7 per cent on 2021 figures.
Having improved its total market share to 30.1 per cent, Isuzu increased its light duty share considerably by 47.7 per cent with sales in the category up by 37 per cent when compared to 2021.
In the Medium duty category its share increased to 46.4 per cent, with sales increasing 19 per cent over last year.
Heavy duty share increased to 13.8 per cent while sales increased 36 per cent compared to 2021.
The growth of Isuzu Australia Limited in 2022 was based on the relentless hard work of the greater Isuzu Australia team according to Harbison.
“The backbone of that team is the Isuzu dealer network and their relationships with our customers,” he said.
“Australian road transport equipment operators deserve the best, which is what Isuzu delivers year in year out,” said Harbison.
He noted that Isuzu’s 50th anniversary year had many highlights including new support benchmarks and updates to its top performing medium and heavy-duty product ranges, exciting media drive days showcasing the latest in technological advancements that Isuzu Trucks have on offer and the celebration of the 250,000th Isuzu truck sold in Australia.
“These events and more contributed to another year of Isuzu market success,” said Harbison.
“Continuing this on the back of the 50th anniversary is something special to commemorate, however it’s the road ahead of us that we are focussed on as we continue to answer the needs of our customer today and tomorrow.”