Isuzu Australia Limited (IAL) has announced the internal promotion of a well respected and seasoned product engineer.
The company today confirmed that Simon Humphries had been named in the new role of Head of Product Management & Commercial Vehicles Chief Engineer.
Humphries, a long-serving professional who has held several engineering and product development positions dating back to 1998, most recently worked as IAL’s Senior Product Manager, Commercial Vehicles & Chief Engineer.
Now across all product management, Humphries will oversee vehicle specifications manufactured in Japan for the Australian market, while also exercising overarching management of the broader parts and accessories domain.
According to IAL Chief of Product, Matt Sakhaie, the appointment comes during what is set to be a critical phase in IAL, as it rolls out an all-new model lineup this year.
“The management of this rollout is critical in ensuring we meet the demand of customers, and Simon is a crucial part of this process and its ultimate success,” he said.
“Simon has a wealth of experience but also enthusiasm for the Isuzu brand and the new technologies that are coming our way in 2025.
“He has been deeply entrenched in our product portfolio management strategies for the Australian market, and together with everyone at IAL, I know he’s looking forward to getting our new trucks into the hands of Australian operators very soon.”
Humphries will reportedly bring a unique insight into this momentous transition, having worked through Isuzu’s previous full model change back in 2007.
“The technology and future capability of the product that is about to hit Australian shores is a game-changing moment for not just Isuzu but also the heavy vehicle industry,” he said.
“Ramping up to this release has absolutely been a highlight of my career, and I’m excited to see all the planning and hard work bear fruit in bringing the right product to market to meet the needs of our customers.
“Isuzu has an outstanding reputation for quality and reliability, and I’m convinced these new models will take that reputation to another level.”
The new role has Humphries overseeing both the broader product group and engineers that work within the model teams.
“That means we’ve actually got more people working in product management, and given the breadth of models in the MY25 lineup, this is great news for customers,” he said.
“We’ve got the ability to analyse the data better, with two new departments at IAL – one being product management and the other focused on engineering services.
“It is a dynamic time for the heavy vehicle industry, and Isuzu is very much at the forefront of providing the best solutions to customers for today and well into the future.”
This is not the first major in-house promotion made by the company this year.
In February IAL promoted its Chief of Sales and Aftersales to the role of Director.
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