Isuzu Power Solutions promotes Troy Lawson as National Sales Manager

Isuzu’s off-highway engine brand, Isuzu Power Solutions (IPS), has welcomed industry expert Troy Lawson as its newly-promoted National Sales Manager.

Lawson has over 25 years of industry experience to bring to the role, starting as a field service technician in 1997, and joining IPS in 2019 as a National Sales Manager in NSW.

Lawson says he looks forward to supporting operators in need of power solutions with greater efficiencies, lower running costs, and quality after sales support.

“A big focus will be to keep developing that great all-round ownership experience for customers, which our dealer network plays a vital role in delivering across the country,” he said.

IPS is an essential component of Isuzu Australia Limited’s (IAL) vast product portfolio to local businesses, providing sales and aftersales services for a wide array of free-standing power units, generator sets, industrial engines and marine units, leaning on Isuzu’s storied history for producing high-quality diesel engines and its expertise tying this into a myriad of applications.

IAL Head of Sales, Craig White, congratulated Lawson on the promotion, paying tribute to his contribution to the IPS brand over the past five years.

“Troy has achieved excellent results for us, and his off-highway engine business is of enormous benefit to Isuzu and importantly, the dealer network and the customers they support,” he said.

“He brings the right mix of industry experience and a real depth of technical knowledge to the role of National Sales Manager that will continue to shape the IPS brand and operation.”

Lawson said IPS would continue to provide end-to-end support for Australian businesses.

“We’re proud to offer the same consistency of service that has been enjoyed by thousands of truck customers and utilise the expertise of our engineers who are working side-by-side with the dealers under the Isuzu banner,” he said.

“Consider us your one-stop shop for transport and power solutions.”

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