After much anticipation, the time is here for the launch of Isuzu’s new 2025 model range.
It is the first major model launch for Australia’s most selling truck brand in 17 years, in a move which has been closely watched by all across the transport industry.
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But with May’s Brisbane Truck Show, many managed to get their first look at the wide range of new models that were on show at Isuzu’s stand.
PowerTorque got the chance to hear from the key people at the helm about the process that the range has been through to get to this point.
“For close to four consecutive decades now, Isuzu has had the absolute honour of serving the transport needs and demands of Australian industry — as the country’s truck of choice,” says Isuzu Australia Director and Chief Operating Officer, Andrew Harbison.
“With this historic, full-model changeover, we enter new territory as we introduce the safest, most efficient and technologically advanced product in the history of the brand.
“Our existing model range has been a consistent performer and indeed a favourite across every weight category for a number of decades now and based on the reaction we’ve had to date, we’re extremely confident our new line-up will more than surpass expectations.”
Already, key members of the industry have gotten the chance to jump behind the wheel of some of the new models at launch events that Isuzu has held.
A March event in Melbourne was one of these key opportunities, the first ‘official launch’ before the broader industry and public got a look in Brisbane.
“We have been on a bit of a journey with this model release already,” Isuzu Australia Director & Chief of Sales and Aftersales Ben Lasry says.
“We’ve held a number of launch events with our dealer network and our fleet customers and supporters. The response we’ve had off the back of these events can only be described as extremely positive, particularly around the comprehensive safety benefits offered in the new range.
“From a sales perspective, I can surely say that the inquiry has been significant. We’re on the cusp of wholesaling several models. The excitement has certainly reached fever pitch.”
Isuzu believes it is coming into the launch of the new model range in as strong a shape as it has ever been.
Topping the truck sales charts again in 2024, the manufacturer has notched up a stunning 36 years as Australia’s number one selling truck brand.
It coincides with a third straight year of record total sales across the Australian truck market, with 51,277 heavy trucks delivered in 2024, some 3,520 units more than the previous year.
There was a total of 13,402 Isuzu trucks sold across the calendar year, with the brand capturing market share of 26.1 per cent; one of its strongest ever results.
“The Australian truck and general automotive market is in decent shape,” Ben says.
“The hyper competitive nature of our truck market bodes well, not only for us as an organisation, but thousands of Australian businesses relying on safe and quality equipment.”
The brand has also placed a significant amount of importance on the safety offerings that will be available in the new range. In fact, this has played a part in why it has taken seemingly so long for the new trucks to become available.
Isuzu’s new range coincides with the enforcements of new Australian Design Rules for trucks, with changed requirements for all of their vehicles.
The N Series safety suite now contains an additional seven active safety features added in 2025, boasting a grand total of 15 safety aids – Isuzu believes it is the safest vehicles they have ever developed for Australia.
The F Series has improved on its dual lens camera and radar-powered Advanced Driver Assistance System, with a string of extra safety features.
Every model across the line-up, including 4×4 models, will feature a baseline safety suite containing up to 12 active and passive systems.
Isuzu’s ADAS camera technology works in combination with a long range milli-wave radar, now available on all F Series variants and located in the centre of the bumper bar.
The FX/FY line-up also receives a new ADAS system with no less than 10 new active safety aids including Full Speed Adaptive Cruise Control (FACC), Traffic Sign Recognition (TSR) and Lane Keep Assist (LKA) to name but a few.
“Whether it be connected technologies, financial services, used trucks, sharing or subscription, we are looking to create a platform that will engage and retain more Isuzu customers for longer,” Ben says.
“Both locally and globally, we want to build on this scope of transport solutions and services. We’re also broadcasting a small increase in market share in 2025.”
While it would take far too long to list all of them, all the new models come with comprehensive options to change to the buyers’ fancy, letting each fleet tailor their truck to their needs.
Isuzu believes this will give their new vehicles applications across all corners of the transport world.
“On launching the model, IAL has set a very clear path in offering flexible commercial vehicle architecture which has been designed to cater for the needs of the global market,” says Chief of Product Matt Sakhaie.
“In Australia, the background to the launch of this new range is the timing of the 2025 ADRs. They’re all very relevant to our industry.
“These regulatory changes have big implications on our emissions and improving safety, which sets the benchmarks for all OEMs in the country.”
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