Isuzu Australia Limited (IAL) has officially kicked off the launch of the all-new 2025 model year Isuzu truck range.
Recent events in Melbourne were held for its dealer network partners, key customers, and suppliers.
The preliminary launch was timed to coincide with the company’s annual National Dealer Business Meeting held at the Melbourne Showgrounds, where the results, plans and projects of the prior year are reviewed, and plans and strategies for the years ahead are laid out.
Following the recent achievement of 36 consecutive years of market leadership for the truck brand in Australia and strong market share recorded across all three segments, attendees were upbeat about the first significant reveal of Australian specification 2025 models.
“Twenty twenty-five is a landmark year in Australia for a variety of reasons — with our federal election in just over four weeks’ time and internationally, there’s more going on with potential local impacts than I can recall in my experience,” said IAL Director and Chief Operating Officer, Andrew Harbison.
“But importantly for the Isuzu Australia family and our valued customers, it’s the positivity of the opportunity our new range launch provides,” he said.
“The impetus for our new models is, of course, the introduction of three new Australian design rules for heavy vehicles relating to safety and emissions standards, and with this regulatory requirement, we are launching our all-new 2025 Isuzu truck range—something we are describing as a once in a generation event.
“The last occasion of this scale was the launch of our New Gen Euro-3 models in 2008, and the market success of that range, albeit with our continuous improvement approach and regular model upgrades, has carried us through to today.”
Harbison said the all-new 2025 truck range represented a new era for IAL.
“Based on the massive research and development undertaking for this new range by Isuzu Motors Limited, our experience in working with the new models for Australian operating conditions, and the extensive testing and development work already completed, we are hugely confident in the market prospects,” he added.
In addition to its dealer partners, IAL also took the opportunity to present the new range to its key industry suppliers and customers.
Director and Chief of Sales & Aftersales, Ben Lasry, talked about the event’s significance from a dealer and industry perspective.
“At Isuzu, we like to stick to our own game, and we certainly appreciate and respect the hyper-competitive nature of the Australian truck industry,” he said.
“What I was struck by at these recent events was the overwhelming sense of anticipation. Our dealers, industry suppliers, partners, and even more importantly, our customers can all see the potential and opportunity these new models bring.
“Sure, it’s a new model, but it’s the smarts that underpin it that will deliver the dividends.
“For our industry suppliers, there’s all new electrical architecture and even more effective integration of chassis and body.”
In other news Isuzu this week announced the promotion of Simon Humphries. It also shared a Brisbane Truck Show update.
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