Isuzu launches inaugural Truck of the Year Competition

Isuzu FYJ 300-350.

Isuzu Australia Limited (IAL) has commenced its Truck of the Year Competition for 2024.

Now in its 28th year, the competition is one of the longest running of its kind in Australia, having originated with the first editions of Isuzu’s hardcopy Truckpower magazine in the mid 1990s.

Isuzu’s competition continues with the intent of celebrating life on the road, businesses around the county and the trucks that support them.

IAL Marketing and Advertising Manager, Sam Gangemi, said Isuzu Australia is proud of the enduring nature of the competition which connects the Original Equipment Manufacturer with the grass roots of its customers.

“Truck of the Year is where the spirit of the trucking community has met passion for product for almost 30 years,” he said.

“Our customers come from some of the hardest working industries in Australia. From our point of view, it’s great that the competition can bring these people together in the limelight and recognise their achievements,” said Gangemi.

“This year is all about giving your truck another chance to work for you—whether you’re a tradie, cattle farmer or a driver in national logistics chain, we encourage you to tell your story.”

The competition opened last week and runs until 11:59 pm on 01 December 2024.

Winners are rewarded with a range of cash and merchandise prizes, plus further opportunities to partner with Isuzu Trucks to promote their business.

‘Monthly’ winners are selected from the pool of entries each month of the competition, with each receiving an Isuzu merchandise pack valued at $300 RRP.

These monthly winners go in the running for the ‘Series Prize’ according to their relevant Isuzu truck model series (N/F/FX/FY).

The Series Prize winners—each take home a $1,000 Visa gift card before competing for the title of Isuzu’s 2024 Truck of the Year and the Grand Prize of a $6,000 Visa gift card.

“In 2024 there are multiple ways to win as we reward loyal Isuzu fans for their dedication and their part in making Isuzu Trucks the number one selling truck brand in Australia,” said Gangemi.

“Over the years, we’ve been delighted to receive all manner of entries, from Ready-to-Work trucks in trade, tankers and crane trucks, through to highly customised waste and recycling units and concrete agitators.

“The entries that go far in the competition combine two key things: a photo that shows how the truck is working for the business and a caption that gives us a sense of why this person loves their rig.”

VTG Waste & Recycling scored top gong in 2023 with an outstanding FYJ 300-350 8×4 waste compactor used in recycling and commercial waste disposal in Darwin in the Northern Territory.

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