Isuzu Australia has capped off a milestone year by securing its 37th consecutive year of Australian truck market leadership following the launch of its all-new MY25 truck range.
The result comes despite a softer overall market in 2025, with total industry sales down 12 per cent to 45,191 units. Against that backdrop, Isuzu delivered 12,420 trucks across all weight segments, lifting its market share to 27.5 per cent.
Isuzu Australia Director and CEO Andrew Harbison said the introduction of new Australian Design Rules (ADRs) made 2025 a “once in a generation” year for the brand.
“The introduction of the new ADRs was the trigger for the launch of our all-new MY25 truck range in Australia,” he said. “With our record atop the Australian truck sales race extending back to 1989, there’s a lot of pressure and expectation with every product we bring to market.”
More than 200 MY25 models have been released across light, medium and heavy-duty segments over the past 12 months, helping Isuzu maintain its long-standing dominance.
Isuzu again led the light-duty segment with 6,941 deliveries, claiming a record 50.6 per cent share, while also topping the medium-duty market with 3,267 units and 49 per cent segment share. In the heavy-duty segment, Isuzu delivered 2,221 trucks to secure 15.5 per cent share and third place overall.
Isuzu Australia Head of Sales Craig White said the response to the new range had been strong since its public debut at the 2025 Brisbane Truck Show.
“The real test was the start of sales in the second half of the year,” he said. “The interest we had from across the industry gave us great confidence and the numbers have borne this out.”
Both Harbison and White credited the Isuzu Dealer Network as a key factor behind the brand’s continued success, as competition intensifies and customer demands evolve across Australia’s heavy vehicle sector.
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