Isuzu expecting strong heavy-duty segment in 2013

Isuzu Trucks is currently celebarting the brand's 24th consecutive year of market leadership, following strong 2012 sales results. According to official T-Mark data, Isuzu finished the year with a total of 7,190 truck sales, resulting in a 23.4 per cent market share.

In 2012, Isuzu continued to dominate the light market with 37.3 per cent share for a total of 3,367 units while extending its medium market leadership with 42.9 per cent share and 2,883 units.

In the heavy market, Isuzu finished fifth with 8.3 per cent share, a standing that is expected to improve this year following the recent introduction of its acclaimed heavy duty FY Series 8×4 range. 

Isuzu Australia Limited (IAL) Director and Chief Operating Officer, Phil Taylor, said he expected truck sales to further improve in the next 12 months in line with the economy. “The total truck market should again experience modest improvements in 2013,” he said.

“The heavy duty market was strong in 2012 and will likely continue in that manner this year.”

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