Isuzu Australia Limited (IAL) has announced the promotion of Ben Lasry to the role of Director.
Ahead of an all-new model release this year, Lasry will take on the leadership role in addition to the responsibilities of Chief of Sales and Aftersales, with a primary focus on future-proofing Isuzu.
According to Director and Chief Operating Officer, Andrew Harbison, Lasry’s appointment comes at a critical time for the brand and will help to structure IAL’s long-term commitment to create efficiencies for many Australian businesses reliant on road transport.
“Ben and his team have worked hard in recent years to continue to evolve, strengthen and grow partnerships across our national dealer network,” Harbison said.
“As many are aware, Australia’s road freight task is projected to grow at unprecedented levels out to 2050, and as both an industry and a leading Original Equipment Manufacturer (OEM), we must be prepared for those challenges.
“Within IAL at least, Ben’s expanded role, backed by the expertise he brings to bear, will ensure we’re well placed to respond to need and continue to grow as an organisation.”
Lasry himself, who joined the company in 2020, echoed the sentiments his promotion had come at an opportune time, as he had expressed interest in another challenge within the company during this important period for the road transport sector.
“Isuzu Trucks has had some amazing success over the years, and with this appointment, I’m excited to see where the future takes us as a group,” he said.
“Internally, we’ve been busy working closely with our dealer network while also re-imagining our approach to some other critical areas of both our sales and aftersales strategies. The focus has been putting the right people in the right roles in all areas of our business.
“We’re striving to make doing business with Isuzu straightforward, effortless and rewarding.”
Having worked in the automotive industry for much of his life, Lasry is excited to draw upon his wealth of experience and own learnings at Isuzu to deliver real outcomes in the new role.
“One lesson I’ve learnt since coming across to Isuzu is that they don’t do things in halves,” he said.
“We’ll continue to deliver the very best solution and support for our customers – it’s at the core of our thinking at every turn.”
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