Hino reports strong 2012 sales

Continuing strong demand and renewed sales momentum has resulted in Hino Australia growing sales by 882 vehicles during 2012, according to official T-Mark figures released by the Truck Industry Council of Australia (TIC).

A total of 4216 new Hino trucks were delivered to Australian customers during 2012 – representing sales growth of 26.5 per cent over 2011 figures (compared with total Australian truck market growth of 10.9 per cent).

Hino Australia Divisional Manager Product Strategy, Marketing and Dealer Development, Alex Stewart, said the Australian new truck market had turned a corner in 2012, displaying strong signs of recovery following several subdued sales years. “Market demand for trucks in all segments was encouraging in 2012, with a large number of customers returning to the market to replace fleets that were ageing prior to the global downturn,” he said.

“Steady supply of Japanese-manufactured models following a difficult 2011 also aided the on-going sales rebound in the market. The medium duty segment grew 7.2 per cent while the heavy duty segment was up 21.5 per cent.”

Mr Stewart said market acceptance of Hino's new 300 Series in its first full year on sale saw sales of the model rise 25.2 per cent to 1801 deliveries, with 20 per cent share of the light duty segment.

The Hino 500 Series range, which received a number of upgrades in 2012 – including the addition of a ProShift 6 Automated Manual Transmission (AMT) – recorded a gain of 398 vehicles to 1879 deliveries (up 26.9 per cent), capturing a robust 27.9 per cent of the medium duty segment.

Full-year sales of Hino 700 Series heavy-duty trucks also grew by a healthy 29.2 per cent (536 deliveries).

Mr Stewart said strong 2012 industry sales, particularly in the heavy-duty segment, indicated the critical economic role road transport plays in Australia. “As the economy begins to stabilise after an uncertain few years, we are once again seeing the need for an expansion of the number of trucks on the road to meet Australia's growing needs.

 

In 2012, Hino will be introducing a number of upgraded model variants, plus a suite of customer care initiatives, according to Stewart.

“Having the right product for the market is important – but it's quality after-sales care that makes the difference when it comes to running any truck in one of the most competitive road transport markets in the world,” he said.

Mr Stewart said Hino projects the total Australian truck market to grow in line with TIC forecasts during 2013 – delivering around a five per cent increase in sales over 2012.

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