Hino delivers model of consistency in 2023

A Hino truck in the Southern Tyre Disposal fleet.

Following a strong and consistent year, Hino Australia, as it looks to 2024, has outlined some future priorities.

Speaking at a recent business briefing, Hino Australia’s Vice President of Brand and Franchise Development Richard Emery reflected on sales volumes, which were pleasing despite being impacted by supply chain challenges.

“While our sales position has been frustrated over the last two years through supply and logistics constraints, our order intake has stayed strong and our customers have remained consistent in their support of us,” he said.

“It would be fair to say that supply restrictions around our light-duty 300 Series and medium-duty 500 Series trucks have been challenging for our dealers and customers, and we are grateful for their patience.”

With a month remaining in 2023, Hino forecasts it will finish 2023 at a similar volume to 2022.

The real success story of 2023 has been the light-duty 300 Series Hybrid Electric which has seen a rise in orders of over 400 per cent year-on-year courtesy of customers’ increased focus on reducing emissions.

“This year will be a record year for 300 Series Hybrid Electric – we have already delivered over 200 units and we have another 100 pending delivery,” said Emery.

Hino Australia’s strong results were not limited to truck sales as the aftersales side of the business continues to see significant growth.

“In 2023, we will again achieve record part sales, which has been made possible by the ongoing efforts of our dealer network and our state-of-the-art Parts Distribution Centre which we opened during COVID lockdowns in 2021,” said Emery.

“Our service workshops and parts business are operating at record levels this year, and this has seen our dealer partners investing in greater capacity and resources to fulfill this growth, which is expected to continue into 2024,” he said.

Hino Australia winning its 15th successive Parts Department of the Year Award and a 12th consecutive Service Department of the Year Award earlier in 2023 a case in point.

“From a sales and marketing perspective, 2024 will see a further concentration on our Hybrid Electric products while we expect our heavy-duty 700 Series to experience further sales growth,” said Emery.

“Our current focus is to invest in and entrench a sustainable and robust business model that will perform regardless of any potential challenges.

“Together with our automotive business partners, we have invested over $45 million in the infrastructure and services to meet and exceed our customers’ expectations and requirements both now and in the future.”

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