Hino Australia announces new President and CEO

Richard Emery, Hino Australia, former Vice President Brand & Franchise Development.

Hino Australia has announced that Richard Emery will succeed Takashi ‘Sam’ Suda as President and CEO of Hino Australia from 1 February 2024.

Emery brings over three decades of sales, marketing and business development experience in the global automotive and trucking industry, most recently as Vice President of Brand and Franchise Development for Hino.

Prior to that he was the CEO and Managing Director of Nissan Australia, and has also held senior executive roles at Mercedes Benz, Mitsubishi, Audi and Land Rover.

He has been a board member of the FCAI (Federal Chamber of Automotive Industries) and currently represents Hino on the Truck Industry Council.

“Over the last two years, Richard has demonstrated his excellent leadership and management skills,” said Suda.

“He has built strong connections with our dealer partners and provided important strategic direction to our sales operations through a challenging supply environment.

“I am confident I am leaving Hino Australia in his capable hands.”

Sam Suda will retire following a 40 year career at Toyota and Hino, including his most recent appointment which was a five year tenure as President & CEO of Hino Australia.

Emery thanked Suda for his leadership of Hino Australia.

“Sam has led Hino Motor Sales Australia through a difficult five year period which included two years of COVID lockdowns,” he said.

“His calmness and astute business approach provided Hino with a business environment that saw us achieve record sales in 2021.

“Critically, Sam oversaw the development and opening of Hino Australia’s new Parts Distribution Centre in 2021 which has allowed our business to provide our customers with the service levels they require.

Suda’s tenure also saw the launch of Hino’s all-new 500 Series Standard Cab and 700 Series models, and the introduction of the telematics platform, Hino-Connect.

“On behalf of Hino Australia, I would like to thank Sam for his exceptional leadership,”continued Emery.

“I am looking forward to continuing to work with the Hino dealership network and head office team to invest in and entrench a sustainable and robust business model that will perform in any environment.”

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