The Truck Industry Council figures for January 2025’s truck sales have indicated a stable start to the year, with slightly more heavy vehicles sold overall than the same time last year.
2786 heavy vehicles were sold in January, compared to 2703 in January 2024 for a small increase. All the heavy hitters started the year in force across their usual segments.
Total trucks
The consistent market leader got off to a hot start yet again in January. Isuzu was the clear winner, with 765 truck sales, or 27.5 per cent of the market, made in January.
Hino narrowly claimed second, with its 241 sales being just enough to finish ahead of Fuso’s 230. Kenworth was a close fourth with 216 sales made in January, with Volvo (129) and Mercedes-Benz (102) being the other brands to reach three figures for the month. Volvo had the biggest drop off from the previous year, selling 50 less trucks.
Scania was the next best with 74, while Fiat (60) stayed ahead of the tied Mack and IVECO with 50 sales apiece. Renault (41) stayed ahead of the final pack, with the usual suspects all continuing consistent sales trends and Volkswagen, Ford and Foton Mobility recording the solitary sale each.
Heavy duty
When it comes to heavy duty sales, a total of 898 trucks were sold for January. Kenworth continued on from its 2024 success with 216 sales made in the month. Isuzu solidified second spot for January with 147 sales, with Volvo (128) close behind in third. Kenworth overtook Volvo’s first place numbers from last year, selling 42 more trucks than January 2024.
There’s a fair gap from the podium with Scania and Mercedes-Benz finishing tied with 74 sales apiece. Hino’s 56 sales saw it finish narrowly ahead of Mack with 50, while Fuso (36) and MAN (27) stayed ahead of the final pack of brands sharing the remaining sales.
DAF only managed 22 truck sales for the month, with a slow start to life for its new XG model.
Medium duty
Medium duty sales were up slightly on January 2024, with 472 trucks sold compared to 440 last year. Isuzu continued its dominance with more than 50 per cent of the market (263 trucks). The next best numbers came from Hino with 125 sales, while Fuso came third with 55 sales.
It was the big three brands all the way, with a big drop off to Mercedes-Benz and UD Trucks with eight sales each. Hyundai had the five, IVECO four and MAN three, while Volvo wrapped up the market with a single sale in the sector.
Light duty
Isuzu got off to another hot start with its dominance in the light duty market, selling 355 trucks of the 728 total sales in the sector. This was double the second placed Fuso and its 139 sales.
Fiat and Hino couldn’t be split in third place with their 60 sales each, while Renault got some space in fifth with its 41 sales. IVECO (23) and Mercedes-Benz (20) were both neck and neck for the month, with Hyundai and LDV (14), as well as Ford and Volkswagen (one), both being tied with each other for January.
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