Geotab has announced the launch of its GO Focus Plus AI dashcam and its new video intelligence platform.
The company’s dual-facing dashcam is designed to address a critical industry need by delivering in-cab voice support that helps drivers self-correct risky habits.
The system turns safety alerts into coaching opportunities for drivers, aiming to prevent accidents and create a measurable impact on fleet safety culture.
In a recent large pilot for the product, the voice coaching functionality helped reduce tailgating by 90 per cent and phone use by 95 per cent.
Geotab has unveiled this product at what seems to be a flashpoint in the transport industry.
The Bureau of Infrastructure and Transport Research Economics (BITRE) has reported 1,329 road deaths in Australia from June 2024 to June 2025. This marks a 3.3 per cent increase from the previous year-on-year report.
A recent survey conducted by Geotab also noted that drivers themselves have perceived an increase in driving accidents, with 34 per cent having considered leaving the profession in the year prior.
“The transport industry is under pressure like never before,” said Fernando Ferreira, Geotab Associate Vice President, Safety Solutions, Asia Pacific and Latin America.
“From driver shortages to rising costs and increasing safety risks, fleets are being stretched on all sides. Our new video intelligence platform is designed to make things easier, not harder, by delivering proactive coaching and practical insights right when they’re needed most.”
Ferreira recognised the GO Focus Plus AI dashcam’s development as a big step towards improving the myriad of pressure points impacting the industry.
Additionally, the AI-driven video intelligence benefits fleet operators just as much as truck drivers.
The platform surfaces the most urgent risks and repeat patterns for quick review, eliminating the need for fleet managers to sort through extensive footage.
Each alert includes video and contextual data, enabling targeted and effective coaching.
“Fleets don’t just need more data, they need smarter ways to use it,” said Geotab Vice President, Global Markets, Sean Killen.
“Fleet managers get the tools to foster a culture of safety that feels supportive rather than punitive, turning every alert into an opportunity for learning.
“This is about more than technology – it’s about making sure every driver gets home safe at the end of the day, while helping businesses stay resilient and competitive in a challenging industry.”
