Fuso offensive in Asia on track

Daimler Trucks' plan to capture emerging markets in Asia and Africa is now taking shape. In addition to producing BharatBenz trucks for India, the company is now making Fuso-branded trucks for selected export markets in the region. In Indonesia alone, the Daimler subsidiary achieved double-digit growth in 2012, with 68,000 units sold.

An 'integrated product portfolio' is now supposed to achieve more diversity and an optimised production network, with the truck plants in Kawasaki (Japan) and Chennai (India) as the main production hubs.

Dr Wolfgang Bernhard, Daimler's Management Board member responsible for Daimler Trucks: “In May we announced the start of production for the first Fuso trucks `Made in India´. Today, we are already exporting to Sri Lanka and Kenya – followed by other export markets very soon.” 

Daimler plans on supplying Bangladesh, Zambia, Tanzania, Uganda and Brunei by the end of the year. The successive roll-out ndonesia, Thailand, Malaysia, Malawi, Zimbabwe, Mozambique, Mauritius and the Seychelles is planned for the year 2014.

Bernhard: “With this product offensive Daimler Trucks is moving one step closer to achieving the sales target of annually over 500,000 units sold by 2015 and 700,000 trucks by 2020.”

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