Fatality Free Friday, an initiative calling on road users to make a promise to themselves, their family and friends to consciously drive safely and obey road rule, is gaining momentum.
Australian Road Safety Foundation CEO, Russell White, said that through extensive advocacy programs and public events, Fatality Free Friday spread the road safety message to more than 10 million road users last year and achieved a record number of pledges.
“This year, we expect that with the support of local, state and federal governments, our corporate partners, as well as a number of state police forces, we’ll be able to reach even more Australian road users and achieve the ultimate outcome of saving lives on our roads,” said Mr White.
“At the end of the day, each and every one of us is the key to road safety – every time we take to the road we make a number of decisions which can be the difference between life and death. Our hope is that through education campaigns like Fatality Free Friday, we can reduce the number of men, women and children who unnecessarily lose their lives on Australian roads,” he said.
The next Fatality Free Friday will be held on the last Friday in May.
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