Driver health boosted by new partnership

A new partnership between Healthy Heads in Trucks & Sheds (HHTS), Prime Creative Media (PCM) and Australian Truck Radio (ATR) has been announced.

As part of a joint statement PCM and ATR said they were proud to support HHTS for the great work it continues to do within the transport industry.

HHTS is a registered not-for-profit charitable foundation, created to improve mental health and wellbeing across the road transport, warehousing and logistics industries in Australia.

“People who work in the road transport, warehousing and logistics industries have long faced challenges relating to mental health and wellbeing,” stated the media release.

“Risk factors varying from long hours, shift work, fatigue, isolation, social disconnection, high job demands, and potential exposure to trauma and critical incidents are all contributing factors,” the statement continued.

“The stigma surrounding mental health is an added component that leads to poor uptake of existing resources and support services, such as Employee Assistance Programs (EAP).

“As a result, the sector is ranked the lowest of 19 sectors in Australia when it comes to thriving workplaces, according to Superfriend’s Thriving Workplace Study in 2021.

HHTS Chief Executive Officer, Naomi Frauenfelder, said the stigma around mental health in this sector is a key risk factor and barrier for help-seeking.

“As such, the primary objective of many of our resources and programs is to drive a reduction in mental health stigma and improve access to information,” she said.

“This invaluable partnership with Australian Truck Radio provides a medium for us to connect directly with those on the road and the broad range of people in our industry working 24/7 to keep our supermarkets stocked, our cars fuelled, and our packages delivered,” said Frauenfelder.

“It’s important for everyone to know it’s ok not to be ok, and that we can all seek help, information, and support when we need it. All levels of industry need to have the knowledge and skills to be able to look after their own mental health and wellbeing and to support others when they need it.”

Getting the word out to drivers on the road through Australian Truck Radio was important according to Prime Creative Media CEO, John Murphy, who said PCM was proud to be working with HHTS.

“It is a great way to reach a large number of those working on the road and they can listen anywhere and anytime,” he said.

“We can also share where they can obtain the resources available to assist on their road back to better mental health,” said Murphy.

This partnership aligns with PCM’s values of growth and humility by supporting HHTS and the support it provides those in need in essential service roles.

Prime Creative Media is the parent company of Prime Mover.

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